Monday, May 19, 2008

Here's the commercial we watched in our monthly meeting yesterday.
Is it worth adding that the little girl, 10, is also on a soap opera? I don't know.
So what do you think?
Most who spoke up were offended, disgusted... outraged.
Now, what action should TVbyGIRLS take to say this is not acceptable?


Maddy said...

I think we should write a letter to Dairy Queen like we talked about. I think it should just be to the point: we know they can come up with other creative ways to advertise that don't use kids like that. I know people think that angry letters have more impact, but being angry just gets people angry and defensive back at you.

Annie said...

I haven't seen this one on TV as much lately...maybe some people have given Dairy Queen some feedback already. We definitely should.

barbara said...

As girls who work in the media and really look at the power of media to influence stereotypes and shape gender ideas, you all have a lot of power behind what kind of letter you would write.

so someone draft a letter to Dairy Queen. Explain who you are (TVbygiRLS) what you do as a part of TVbygirlS and why this commercial is troubling to you. I bet we get a response! Share it via email and then everyone sign it at one of the monthly meetings...

HaNNaH said...

Yeah. as anyone noticed that Dairy Queen has changed their commercial completely...? its now all about their cone called the mouthful, with some little kid saying big words... its much cuter! :)

Jennifer Griffin-Wiesner said...

Absolutely write a letter. Dairy Queen is a Minnesota (Edina)-based company which gives your voices potentially even more power.

In fact, I used to be a youth group leader in a very progressive, socially conscious and active church where one of DQ's top leaders was a member. One of his kids was in my group. So these are "real" people with families and social concerns and civic investments.

I bet Barbara is right that you'll get a response.